Promote Your Work

John Hammond showcases cybersecurity content that is real and genuine.

It's not all Hollywood-hacking like in the movies — it is raw, authentic and personable. Viewers join the journey of troubleshooting, debugging, and live-learning in the moment, making the viewer experience more engaging, approachable, and relatable.

Get your message out from the voice of a trusted member of the security community.

Sponsor Placement

Share your efforts across multiple platforms with one or more initiatives.

  •  Social Media Showcase: Your product or service is promoted across social platforms on a recurring cadence.
  •  Sponsored Promotion: Your product or service is featured in a 60-90 second video bumper in a YouTube video. This video will be shared on all social platforms with an added tag or a callout to your business account.
  •  Dedicated Demonstration: Your product or service is the sole focus of a full-fledge video in a dedicated demonstration, or interview with a member of your team.

Your call-to-action link will be in all social promotions.

For video sponsors, your link is included:
in the video description above the fold,
within a custom made promotion reel,
referred to during the outro.

Reach Metrics


38,235,275 total video views
597,786 subscribers
1,289,000 views in the last 30 days
15,000 subscribers in last 30 days
updated July 22, 2023


5,149 new followers in the last 30 days
updated July 22, 2023


updated July 22, 2023

Engagement & ROI

Clickthrough rate varies, but typically your CTA link will receive 500-2000 clicks within a week of lead time.

To best gauge the effectiveness of our partnership, you will receive:

  1. The analytics of the video or social promotion you were featured in.
  2. The number of users who clicked on your call-to-action link.

Your call-to-action link will be wrapped in a short link under the domain, with a customizable suffix of your choosing.
(i.e., https[:]//


Not all platforms offer fine-grain demographics, but YouTube offers these details:

  • Gender
  • 95.4% Male
  • 4.3% Female
  • 0.3% User-Specified
  • Age Range
  • 32.6% 25-34 years
  • 37.7% 18-24 years
  • 17.9% 34-44 years
  • Origin
  • 22.8% United States
  • 9.5% India
  • 5.2% United Kingdom

These percentages may not reach a hundred due to the numbers given from YouTube, but this captures the majority of the audience. updated June 2022

Get Started

We are currently scheduling sponsorship opportunities for the Summer and Fall of 2023. To get started, please email:


Terms & Conditions

  1. Sponsorships can include products, services, job openings, events, other calls to action, or general awareness about your product or service.
  2. We reserve the right to refuse sponsors for any reason.